A future for us all

Watch how we need to think in complex — not complicated — ways. Then watch what this could deliver …

Why GB 2 Earth

  • Machines are intended to progress. Technologists move their goalposts all the time.

    But we humans are frozen in time, condemned it seems to re-invent the wheel over and over.

    Why?

    Why can’t today’s generations be better and kinder and cleverer and happier than previous ones?

    In a sense, GB 2 Earth is an ideas’ broker; and those of us behind it always have been. We love having and working them, and then if we can, selling them so others can put them to really good use.

    We focus on what we know and have both a lived and professional experience of:

    • privacy sensitive innovation in the fields of law (especially copyright infringement and theft of the same by all sizes of tech);

    • security, including environmental and ecological;

    • military communications and intelligence;

    • and espionage.

    Two conditions:

    1. You have to be a problem looking for a solution, not an almost-ready solution still looking for a problem.

    2. Whatever your field, you want to make humans more important, not less, with your tech. (Whether copyright, crime, military operations and strategising, counter-terrorism … or then again, why not global warming?)

    Apart from that, are we ready to fly?

  • It’s easy to explain, really. We have lots of ideas: too many to put into practice ourselves. So we thought we might try something new: sell them cost-effectively to people who need them — and who really deserve to benefit from them.

    But we don’t sell the idea — after all, many people can claim to have similar ones — so much as the service of pushing it, developing it, bespoking it and adapting it into a purpose you, our client, needs us both to understand more fully.

    Making it fly, if you like. The aviation fuel the plane needs: only in our case, wholly sustainable.

  • See video 1 above. It’s a description of our process and the thinking that led to it.

    Then see video 2, for an example of what thinking in complex ways could achieve: by repurposing modern IT-tech to expand and enhance human beings in ways that the automation of workplaces and operating environments currently really doesn’t promote.

  • Two conditions before we start:

    • You have to have a real-world problem which isn't a solution in search of a problem to solve.

    An example. If your problem is a need that is not being met, and your own software which solves this problem needs tweaking sympathetically, we can help.

    However, if you love your tech but are unclear who might actually need it, you need marketing services, not an “ideas broker”.

    • You have to want to make the world a better place for everyone, not just yourself.

    We’re interested in zebras, not unicorns. Zebras are tech companies that grow organically and sustainably, and where the profits and benefits are shared out in equitable ways. We’d like to support these sorts of approaches with our ideas.

    We don’t want to support and create into being empires which benefit a few and endanger many.

What follows is a narrated slide-deck

The lecture touches on a range of subjects which strive to resolve the problem of an IT-tech which seems more designed to deliver on the bottom-line than primarily focus on enabling humans to be better at what we already do really well — and could, with the right architectures, do even better.

Download the slide-deck itself here